October 25th Coaching Tip: College Football Coaches Are CEO’s.
Top college football programs are multi-million dollar businesses. These football programs and coaches can transform universities and towns. This can work both ways; if the program wins, the benefits extend to an unmeasurable impact because it’s so large. If the football program loses, there are less visitors and fans, economic development, merchandise sold,
I’m feeling it and witnessing it as an alum of Indiana University. Our football program has been average to poor since our football team went to the Rose Bowl in the 1960’s. Sure, IU Football has gone to some other bowl games, but the fans haven’t been flocking to IU’s Memorial Stadium for decades. Now they are. Why? Because IU made the commitment to the football program, fired a nice head coach who did ok, and then hired a winning coach who had been overlooked for decades at numerous other programs.
In less than two years being on IU’s campus, Coach Cignetti has lit a fire under the IU students and alumni with the team’s winning performances last Fall and again this Fall. In fact, Coach Cig has the Hoosiers ranked #2 in the USA, only behind undefeated Ohio State and last season’s National Champ. Coach Cig isn’t just coaching college student athletes, he’s leading assistant coaches, trainers, volunteers; he’s in front of the media regularly and getting his “winning” viewpoint across to everyone. The IU alumni are now attending games, buying merchandise, paying attention, creating hype, etc. This may drive the University to add more high-quality seats to the 58,000 seat Memorial Stadium, which is 40,000 to 50,000 less seats than at Penn State, Tennessee, Michigan and Ohio State. When the new high-quality seats and suites are added, those fans will expect an upgrade in hotels, housing (AirBnB), restaurants, tourism, shopping and safety in the area nearby Memorial Stadium. The impact of an elite college football program and how it’s coach leads, wins, and communicates are BIG MONEY. (And I haven’t even mentioned all the NIL deals for the student athletes, which is multiple millions of dollars to attract top talent now.) Change is happening in college sports; in my opinion, there’s not a more important leadership decision than WHO is your college football coach. Do the math: 50,000 additional seats x $100/seat x 6 home games = an incremental $30 million dollars per year in revenue. Yes, there will be infrastructure costs to get those extra 40-50,000 seats, but the revenue is undeniable. An donor and businesses may fund that infrastructure.
October 26th Coaching Tip: VO2 Max Matters.
What is VO2 Max and what makes it so important to longevity? VO2 Max is the maximum amount of oxygen your body can consume during exercise. In other words, it is your cardiovascular fitness measurement. My wellness goal is to have VERY good and elite level VO2Max. I learned how important it is when I read the book by Dr. Peter Attia, “Outlive.” It’s now a favorite and I have it “pinned” on my Apple iPhone “Health” info app. (free, on your iPhone)
Currently, my VO2 Max is at 35.8. For my age of 61 years old, that’s in the high range. This summer, I achieved my highest VO2 Max level (since I’ve been measuring it) of 39.8, as I prepped for the National Senior Games. How did I do it? I was doing regular high intensity interval training, with sprints, fast walking, and rowing for over 18 months. Since August, I have taken a bit of a break from the HIIT training that I was doing for 18 months. My brain was telling me to give my hips and Achilles tendons some relief. So I have done that, and so my VO2 Max has dropped 4 points. Now that I’m more rested up and fully recovered from a September cold, I’ll be doing the HIIT training again soon as I head to Naples for the winter.
October 27th Coaching Tip: Practice, Practice, Practice.
Next week, I’ll be speaking with some of my colleagues five different times. Although each time is 30 to 50 minutes, while sharing the “stage”, it’s important to prep, know what you’re going to say, what topics are relevant and on the mind of the audience, and how we engage the audience, are ALL very important as we prep.
The best speakers make it look easy, and it’s because they know exactly what they are going to say, when, with the right tone and pace, etc. They know when to smile, to pause, to raise their voice, to use their hands to reinforce a point. This is because they have practiced. Some of the best leaders are the best communicators. When a leader can articulate clearly and simply, it’s very helpful for the audience/team/company that you are leading. If you’re going to speak, take time to intentionally practice, practice, practice.

