Tag: Purposeful

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365 Coaching Tips: 97th, 98th and 99th

April 7th Coaching Tip: Portal Positives.

Last night, the Florida Gators men’s basketball team won the NCAA championship in an intense battle against a very strong Univ. of Houston team. Give the staff and these players some credit for winning this championship, as they were down 12 points, stayed focused, and only had the lead for just over a minute in the 40 minute contest. Florida added a number of pieces to their team from some smaller schools: most outstanding tourney player Mark Clayton formerly played for the tiny Iona Gaels. Another “strong as an ox” guard, A. Martin, came from Florida Atlantic Univ, and he also played in the Final Four last year. Surrounded by them was a 6’10” sophomore from Nigeria, by way of Washington State. W. Richard, a senior from Belmont University, was a starting guard. One of their backup centers transferred in from Marshall Univ.

There’s a lot of complaining about the transfer portal due to the amount of players in it. I totally get that, it’s excessive and the timing of opening the portal during the NCAA tourney are both valid. However, in our family, we have a belief in “betting on yourself” and five of the players who played for Florida last night did indeed bet on themselves. They were under recruited, went to smaller schools, developed and got better…and transferred. They came together under a new, young coach, on a sunny Florida campus in Gainesville, trained hard, molded together, and won on college’s biggest stage. Instead of complaining about the portal in college sports or that there’s “no talent in the workplace”, challenge yourself to go out and embrace the talent that is out there. It’s there, and so many positives are in the portal. As a leader, it’s your responsibility to bring together and lead talent who know your vision and embrace it, know their well-defined role, and then allow them to soar!

April 8th Coaching Tip: Three S’s.

Coached a group of new advisors, who are making 25 to 35 outbound calls per day to leads from one part of the enterprise to another, i.e. they are already clients. These new advisors were in a bit of a lull and needed a bit of a pick-me-up session. After introductions of these four advisors and myself, they shared what are they most proud of. Then we discussed what are they struggling with and what’s creating the lull. After hearing their examples, we dug in alot more and they identified that they couldn’t get people to make a decision. Delays by the clients were their “competition”. Another problem is that few of their calls are being answered, so they feel like they are just leaving voicemails.

We practiced what they are saying (script) to the clients and how they are leaving voicemails. I then asked them about their timing: when are they making these calls and leaving voicemails. After some practice, we landed on the 3 S’s: slow the script down a lil bit and do it with a smile. Yes, Slow down, personalize the Script just a bit, and have the client feel your Smile thru the phone or voice message.

April 9th Coaching Tip: Be Prepared.

Met with a team that I had never worked with before and it went great. Why? Because I really prepped BEFORE meeting with them. It actually felt like I knew there numbers as well as they did, and some of the key numbers, I knew well and they felt it. Because of that, our scheduled 30 minute “intro” meeting quickly turned into a very valuable 45 minute meeting, that was “informative, productive, foward looking, helpful” (their words). We were able to prioritize six items that they were willing to get to work on and we will have an accountability check up in 90 days.

After the meeting, the son of the founder stayed and asked it I had a few more minutes. He realized that we both grew up around horses, so he really wanted to talk about it. He thanked me for being prepped; he said he quickly realized and said to himself, “she’s no joke, she knows our numbers!” We went from not knowing one another to having an action plan and a common horse connection…all because of prep. Be prepared; it’s appreciated.

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365 Coaching Tips: 94th, 95th & 96th

April 4th Coaching Tip: Leadership Standards.

Had the opportunity to coach the lead advisor on a medium sized team today who is expecting others on his team to step up. He indicated that they just haven’t stepped up for years. I pushed him for examples, and he shared that as he travels, his advisor colleague is not coming into the office. Two of his assistants are not getting their registrations done, and those are about to expire. One of his assistants is calling in sick frequently. Another junior advisor is not giving the lead advisor an update on his weekly activity.

After listening to all of these examples, I asked him to share his leadership standards. He paused, and sarcastically said the word: accountability. And I proceeded to ask more about accountability and who can help him drive the accountability (because it is obviously not working with him). He is going to begin leveraging his new business manager/operations manager. His business manager already is setting standards: No means no. Yes means yes. She is explaining the difference to the team members, holding one on one’s, setting up smaller team meetings, tracking key metrics in her first 30 days, and beginning to deploy simple leadership standards. Have standards, and as a leader, implement them.

April 5th Coaching Tip: Go See It.

It was going to be 3.5 hours of driving, but I chose to go visit the farm that my grandfather bought over 50 years ago. Since I was already in the Tampa area for the Women’s Final Four, I had Saturday with a few hours of free time and called my mom and told her I was going up to Ocala to see it. Glad I did. I was able to connect quickly with the neighbor (to help keep the relationship positive and reciprocal). I texted with the tenant farmer. I walked the property and noticed a few things that need to be addressed, per our land lease. On the way back to Tampa, I got to have a quick chat with a friend who was nearby (those spontaneous and quick diet Coke conversations are worth it). I could have easily convinced myself NOT to go on this drive; but so glad I did. Warm weather and a convertible made the ride pleasant too, especially when the interstate got backed up and I took an alternate route thru the country…which took me by a locally owned farmstead that had an attractive farmstand. Of course, I had to buy that mixed berry pie, a big bag of oranges, two containers of blueberries, etc. because my friends and I were having ice cream sundaes and pie later that evening. As I returned to Tampa, my friends asked how my trip was. I pleasantly responded that I was so glad I went. It’s easy to say no, but “Just go see it!”

April 6th Coaching Tip: Momentum Changes.

UConn women’s basketball won its record setting 12th national championship this evening, beating South Carolina by 23 points, 82-59. Although UConn had been up by 15 points in the 3rd quarter, the UConn coach (Geno Auriemma) calmly and quickly called a timeout with 3:12 remaining, with UConn up 50-39. Geno sensed something, and it could have been that one of the SC players (MiLaysia Fulwiley) was subbed in and quickly made an impact with a rebound, made a shot, blocked a UConn shot, grabbed a steal, and had an assist for another teammate’s score. Geno was NOT going to let the momentum changing plays by this SC player; he was having no part of it, no way. He called the timeout to help slow the game down. I watched him closely. He didn’t even go into the huddle; he let the players talk. This timeout worked. UConn regained the momentum and was leading by 16 points at the 2:33 mark. In less than one minute, the UConn lead increased from 11 to 16 points. Momentum changes on the court and in your life. How are you taking quick timeouts to evaluate what is happening?

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365 Coaching Tips: 91st, 92nd and 93rd

April 1st Coaching Tip: Ask For An Exception.

Recently was working with an advisor who is 3-4 months from announcing his retirement. He received a major curve ball: his succession plan (with a female advisor that has been his business partner for more than 13 years) is in limbo. The female advisor now faces an existential health situation. It’s drastic for her, and for the soon to-be retiring advisor. After we discussed this tragic situation, we thoughtfully started discussing options. By the end of our very important and focused call, we had identified seven options. And the 7th option ended up being the “ask for an exception to the policy.” He’s now working the details on that option even further, because as he says, desperate times require desperate actions. He’s going to ask for the exception; my bet is that he will get it due to his story and prep, and his relationship with leadership.

April 2nd Coaching Tip: Those “T” Words

As the workday wrapped up on April 2nd, threatening weather with severe thunderstorms and tornadoes scattered from Dallas, TX to Toronto, Canada. And in Indiana, there were multiple sightings and touchdowns of tornadoes within one mile of our rental homes in Carmel, IN. But before all of this threatening weather started occurring around 8pm, the United States announced new and higher tariffs, after the stock market closed. There was an immediate and thunderous loss in the markets across the globe. Lots of “T” words, that can and will drive anxiety, fear, anger, and isolation. Think of how when a tornado is closeby, we quickly move to isolate inside in a safety room/basement/closet. When it thunderstorms, we tend to get inside, too. When tariffs are announced, this tends to drive isolation by countries…self-preservation versus decades of collaboration.

April 3rd Coaching Tip: Hopeful “T” Words

Today, I’m thankful that none of my friends, family, and rental homes were impacted by the tornadoes in Central Indiana last evening. It’s Taco Thursday and Thirsty Thursday, so let’s make it through the day to celebrate an upcoming weekend. With the tariff announcements came a sell off of the stock market; this timing might just be a good time to jump in the market and buy when prices are lower. I sure took advantage of it!

How YOU respond to daily and weekly announcements, happenings and untimely realities that impact your world is on YOU. It’s YOUR decision. Your attitude and how you respond will be remembered by others, but more importantly, it will help you be resilient thru these times.

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365 Coaching Tips: 88th, 89th & 90th

March 29th Coaching Tip: 2.8 Seconds.

My uncle texted me and said, “looks like overtime!” He was assuming that 2.8 seconds wasn’t enough time for the University of Houston to score and beat Purdue. After a timeout, both teams came out on the court, Houston got the ball under their basket. All Purdue has to do is defend well, since the score is tied. Official hands the ball to the Houston inbounder. He ball fakes, makes the Purdue defense move, and then he waits even longer to survey his 3-4 options, and right in front of him a few feet away, is his open teammate. He throws a perfect pass to his center, then the inbounder expertly jumps inbounds, and the center throws his back a perfect pass…and that inbounder scored. Game over, Houston wins by two points, and only 0.8 second left on the clock.

What happened to allow Houston to make not one but two passes? A complete breakdown by the Purdue defense and perfect execution that had been practiced numerous times by Houston. The Purdue defender who was guarding the inbounder actually turned his head AWAY from that inbounder/the bal, and was then consumed with the other players moving. Then two other Purdue players didn’t switch well on defense, which allowed the passes and the shot to be made. Know your job and do it. Had Purdue better defended the inbounder, the result most likely would have been “overtime”. A lot can be accomplished in 2.8 seconds.

March 30th Coaching Tip: That Letter “C”

Met with one of the largest advisors in the firm today, and after approximately five hours together, we landed on a list of 8-10 items as next steps. She has a team of 10 teammates, and 7-8 are highly committed and talented. The remaining 2-3 are not as committed or not as talented. We identified next steps, which revolved around words that begin with the letter “C”.

Improve the team Culture. Interview 100% of the team’s Colleagues, to help drive Cohesiveness. Increase Capacity by Coaching up under-performing teammates. Recognize Collaboration and equalization of workload. Segment and vet the Clients. Identify a future Chief Operating Officer (COO). Review the team and individual Compensation. Bottom line: as meetings are happening every single day, how will you summarize it for easier and clearer understanding? I chose to embrace letters or words, so that recall is clearer. Go C’s!

March 31st Coaching Tip: Consider It A Gift

Consider it a gift when someone is asking for time with you. They are willing to share something with you that’s very important to them, and they are entrusting you with this information, insight, advice, or problem.

Recently, I had a popular person (so called, “public figure”) reach out to me and say that she wanted to run an idea by me. She asked when I was available, and we got that on our calendars. But the most important thing that I noticed was that she didn’t want to text the topic. That is a clear indication to me that it’s important, or new, or highly confidential. The fact that she is entrusting me to discuss it is truly a gift. When we meet soon, my whole goal is to stay present and truly listen, remain curious, and have zero of my own intentions cloud or confuse my ability to listen. Consider it a gift, when someone needs your presence.

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365 Coaching Tips: 85th, 86th and 87th

March 26th Coaching Tip: Find The Yes.

Too many of my coaching conversations revolve around people’s frustration from being told “no” or “nope, can’t do that” or “no way”. For example, today I had two different leaders being told that they can NOT hire additional employees. Instead of being told “no”, I coached them to figure out how can they get a “yes, you can hire”. As we looked thru their business, it was evident that their competitive metrics as compared to others were quite average, i.e. 40-50% on a 1-100% scale vs. competition. And then we dug deeper, and their development of a current newer hire has not gone as expected, and that individual is failing. My coaching question was pointed: “what do you own in getting the answer, “no”?” After some silence, the leader admitted that he hadn’t run his business like he was intending. And after some more intentional questions from me and answers from him, we developed a monthly accountability plan for him to run his business better and to more intentionally develop his teammates. Time will tell, but figure out how to find the yes.

March 27th Coaching Tip: Don’t Rain…

Don’t rain on other people’s parade. When someone is really excited about something that they deeply care about and are telling you all about it, listen, smile, and celebrate with them. Whether you like it or not, it is important to THEM. Be curious, ask questions, learn more about them and their “parade”, and they will think you are a rockstar. Why? Because you listened to them and didn’t rain on their parade. For example, my oldest brother and mother own harness horses together and love to talk and share about their horses, race results, and the new baby foals. All I have to do is listen, ask questions, and then celebrate their successes…or be empathetic when things don’t go well. For example, recently one of their favorite mares died as it was having a baby foal, and the foal died, too. They were grieving, and so we all started sharing photos of this super special, winning racehorse when it was winning, training, and enjoying it’s pasture. Don’t Rain on other people’s parades. Just don’t.

March 28th Coaching Tip: End of Quarter.

How did your quarter go? This was a question that was asked every single 90 days when I worked as a leader at Caterpillar. Same thing now happens at Bank of America/Merrill Lynch. Let me ask you: How was your quarter? What did you intentionally get accomplished? What slid and didn’t get executed to meet your expectation? What are you most proud of? What is the biggest disappointment? How did your personal goals progress? How did you celebrate others’ goals?

We just intentionally had dinner outside and talked about what we are proud of since the beginning of the year. We started with personal priorities, then pivoted to professional and work priorities. Overall, even though we both battled bronchitis and Covid, we beat it and remain standing strong. I also made substantial progress on my real estate businesses, with getting one home under contract (to close in mid May), another home will be listed in mid May, and the remodel project is right on track for completion in late summer. Regarding my coaching work, today I summarized all the coaching engagements that I started in 1Q2025. The impact that I’ve already noticed with these leaders and advisors is off to a great start, and by YE2025, results will be substantial. Look at your results, at the end of every quarter.

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365 Coaching Tips: 82nd, 83rd and 84th

March 23rd Coaching Tip: Friends First.

As I watched my IU Hoosier women’s basketball team wrap up their loss to South Carolina, I noticed that one of our IU players stopped and truly hugged one of the SC players. And then, after all the players shook hands, the SC player came back thru the line and hugged, then quickly gave a sweet cheek-kiss to the IU player. Why would they do that, aren’t they competitors? Yes, of course they are competitors. But they are friends first and have been friends for years. It was a pleasant site to witness, and the TV cameras even showed the parents of both of these players hugging each other. As you compete, remember to remain friends with those who really are friends. I’ve learned that I now have friends that I competed against or with daily in practice, and I’m so glad that many are still my friends. Friends first!

March 24th Coaching Tip: Evolve.

My word for the year is Reduce. One of my colleague’s word is Evolve. I like it, because she is our senior coach, with incredible experience, and more senior than me and our manager. She wants to continue to evolve by embracing new ways of doing business, learning from others, and working a bit differently. If you were in the last few years or months of your career, how willing would you be willing to evolve?

Many of my elders have shared with me that when you stop learning and growing, you start slipping and dying. Now that I have more grey hairs, I truly support this thinking. Tonight, we watched “The Americas” series on Peacock, narrated by Tom Hanks. We kept watching episode after episode, consuming all of the incredible cinematography as well as the education on all of these animals, insects, and species. Keep evolving.

March 25th Coaching Tip: No 2am Texts.

My mother and I talk and text every single day. We share a lot and are very close. Over the last month, she has shared with me that someone in our family has texted her at 2am on a couple occasions and has also sent an additional 8-10 texts since March 19.

This is a coaching lesson in emotional intelligence: 1) when you want a senior/elderly/84 year old woman to help you, don’t text them at 2am. 2) when you want help, maybe call them and ask how THEY are doing and really care about what is shared. 3) if you are sending an additional 8-10 texts, look in the mirror, and ask yourself, “why aren’t I getting any response?” (from the 84 year old woman). 4) and don’t deny it when you are called out for doing it.

I have texted my family member twice now, and let them know that my mom is busy thru tax time (April 15) and managing over 10 farms. I also requested that the 2am texts stop. Due to al ack of emotional intelligence, the family member (of course) indicated that they don’t text much, didn’t do the 2am texts, wasn’t adding any stress to the situation, and indicated this was like high school drama. Bottom line: wake up, look in the mirror, own your errors, be more in tune with elderly people, and for goodness sakes, don’t be rude to them when you need a favor. Seniors (like my mother) have who multiple stents in their hearts and have had two hip surgeries in the last 2+ years, lost their husband of 63 years, keep their phone “on”, charged up, and nearby. and their Apple watch on their wrist. Just stop and think, no 2am texts.

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365 Coaching Tips: 76th, 77th and 78th

March 17th Coaching Tip: Green!

It’s St. Patty’s Day and many cultures act like the Irish characters all around the globe. I made it a point to wear green and always have done so. It’s fun, unique, and honors a culture and country. And I really like this special day because it hints of springtime, so sporting some “spring green” feels good and fresh. St. Patty’s Day also is always around college basketball’s March Madness, which is win and advance -or- lose and go home = green for go win! Lastly, green is my favorite color. Green was a favorite color of my grandfather George, and he and I are buddies. Green signals a sign of life to me. Green is that hint of money, and when people have some green in their pocket, they have an extra kick to their step. Celebrating St. Patty’s is always fun for me. Go Green!

March 18th Coaching Tip: Trust Your Gut.

Currently in the middle of a remodel project of a 95-year-old home. And from the beginning, we have been working with one subcontractor that just didn’t quite sit right with me. Fast forward a few months to now. We received his quote for new cabinets in the kitchen, bathrooms and the laundry room. The quote was as much as a new car, and it wasn’t complete and a bit suspect. Thus, I really trusted my gut and reached out to some cabinet suppliers that I utilized back in 2004. Sure enough, my gut was correct; the second quote was much more detailed, included taxes and installation, and was still 20% lower than the quote from the questionable contractor. Trust your gut, especially when it impacts three things: 1) YOU, 2) YOUR FAMILY, and 3) YOUR MONEY. No one will care more about those three things that YOU.

March 19th Coaching Tip: Ask For Flex.

The last couple mornings, my Oura ring was clearly indicating that something was off with me, i.e. elevated temp, high heart rate, poor sleep patterns, recommending rest mode. Yesterday, I tested positive for COVID. Not once, but twice. I actually thought I only had a cold, since I have been traveling steadily for 60 days and had just returned from New York City. Life goes on, and so it’s my responsibility as a coach to be proactive. Before 9am daily this week, I’ve reached out to all of my coaching appointments letting them know I need some flexibility and gave them a couple options: email me an update or reschedule for the next two weeks. Quickly they responded with complete understanding, and most were willing to wait to talk to me/reschedule for next week. When you need, ask for flex.

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365 Coaching Tips: 64, 65 & 66

March 5th Coaching Tip: Step Up.

In a couple of my coaching conversations today, the advisors that were leading their teams were frustrated with the lack of consistent high-level execution by their teammates. As I listened to them, it was clear to me that it was time to have the discussion, “step up or step out” with these underperforming teammates. However, as I drove home, it got me thinking, “what has the leader done to help them execute better? how are he/she coaching and developing them? what would the teammate say about the leaders and their instructions to complete tasks?” Both the leader and the teammates need to step up. If after all coaching and developing has been done, then it may be time for the teammate to “step out” and find a better role or fit elsewhere.

March 6th Coaching Tip: Remain Curious.

As we were driving to the airport this evening, we looked out the window to the south and there was something we had never seen before. It looked like a drone with lights was falling and spinning a bit out of control. We just couldn’t figure it out. Once I got to the airport, I started reading online to seeing anyone else noticed it or even recorded it. Sure enough, with a few minutes, figured it out: the SpaceX Starship had a fiery breakup, after departing from TX. This is the second explosion in the last two launches. Thank goodness there were no humans on board. For all of us, remain curious if you see something different or out of the ordinary. This applies to darn near everything in your life…including the engineers at SpaceX. I’m sure they are now very curious about why their efforts failed two times in a row. And it applies to your life, your personal safety, your kids, your home. Remain curious.

March 7th Coaching Tip: Keep it close.

You can’t win everything and always be atop the leaderboard on everything. With life comes losses. With life comes challenges. With life comes new or younger talent. If you can’t win, keep it close. My beloved Indiana University women’s basketball team really gave an outstanding team effort against the team from Univ of Southern California in the second round game of the Big Ten tournament. USC had much more talent than IU, but the IU women never ever gave up, kept up their intensity high until the end, and only lost by five points.

With basketball or business, it’s challenging. Be ready, as someone or some other company or team is always after you/your business. It might be developing a better product, at a lower price. It maybe a new, younger and quicker talent on the court; or more mature players who can execute under pressure. Bottom line, it’s hard to win at everything, all the time. If you do lose, do it with class: learn from it, evaluate your next steps, and keep it close. Always.

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365 Coaching Tips: 61, 62 and 63

March 2nd Coaching Tip: REST.

REST. I learned that acronym from a four-star general who spoke to leaders at Caterpillar over 15 years ago. And here we are 15 years later, and I can easily recall the essence of his message: take time to Read relevant and timely information, ensure you get your Exercise (150 minutes/week), get enough Sleep (7-8 hours), and Take Time To Think.

This general reinforced that the easy decisions are already made at an individual level or a lower level. The decisions that get to you as a high level leader or business owner are more difficult, and it’s imperative that you have time to think clearly about important decisions and all the potential and unintended consequences. REST, because it matters to your results, personally and professionally.

March 3rd Coaching Tip: Draft.

Today was my third coaching conversation with a future leader, and he has big plans for the current team, the current leader’s succession plan, and the growth that makes him giddy with excitement. He had been talking alot about it, quickly, and excitedly, but he wasn’t clearly articulating it. In our 2nd conversation, his homework was to draft/sketch what was in his head and put it on “paper”.

I was so proud of him today; prior to our meeting time, he emailed me his draft plan, and it was simple with just 4 pages. He had already used it the draft with the local management team, he has talked to his current leader, and now ready to share the draft with him/current leader. As we both spent 70 minutes really digging in to it today, we further improved it, added a few more details. He also agreed to keep it as an updated version with a date, so that he can keep track of the progress, plans, and be able to share the history with anyone who may join the team. Draft it up, it will help bring clarity to you … and others.

March 4th Coaching Tip: Time is Money.

Got up early today, drove to Coral Gables, FL to meet a colleague so that we could coach a number of leaders and advisors. We were there, on time, and ready to roll. The support women had sent out the emails and reminders, and ordered a lovely lunch. However, the office manager/leaders had NOT done the appropriate prep, didn’t have enough appointments set up for us, thus, it was an average day of efficiency. Actually, it was below average. For an upcoming two-day trip to New York City with this same group, you bet that I will be ensuring the schedule BEFORE we leave, so that others understand how valuable my time is. My schedule should be filled with high priority clients who want coaching and improvement.

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365 Coaching Tips: Here’s 58, 59 and 60

February 27th Coaching Tip: Do Due Diligence.

Met a leader today who has the opportunity to buy a business. As I asked him questions, he indicated that it’s a smaller business, about 1.5 hours away, the one employee isn’t very happy and feels overworked, the current owner is ready to check out, etc. Then we pivoted to the true details: what is he buying? what is in the business? what can he eliminate with minimum effort? how old are the assets and clients? how much potential is in the current business? what can he grow quickly to produce a higher gross margin? does he have other team members that can take care of this small business, so that the leader can be free to deal with bigger clients and deals? By the end of the conversation, he had a gameplan to drive to visit this small business owner in 3 days and start digging into what he is buying. When you’re buying a business, many larger companies take at least 100 days to complete the due diligence, and that’s after signing an LOI (letter of intent). Make sure that you do your due diligence.

February 28th Coaching Tip: Need Ya!

Coached a leader today with a highly talented team of 20 people. This leader had alot going on, alot! For example, his wife was on the west coast with her mom because of her mother’s transition to hospice. The leader was now taking care of three kids, and he needed to travel to Florida. Then, his middle child was admitted in to the ER, so he had to ask his 14 year old son to take care of their youngest child over night and also get them both to school on a Friday. I was proud of him, as we figured out a way to get him more help over the next three weeks. He called his mother, and said, “Mom, I need ya!” He then made a plan to talk to key members of his team and his executive assistant to also tell them, “I need ya.” It will be 2-3 weeks of asking others to help, and they will step up. Don’t be afraid to say Need Ya when you truly have alot going on and need help.

March 1st Coaching Tip: Help Out!

Just the opposite of the post above (Need Ya) is the offer to quickly help out. By asking some simple questions or reading an invite/email/text, you can really figure out how to help out quickly. Today we are having a block party, and my neighbors are helping arrange it. While on my walk today, they asked me if we are going; I said yes. Then I came back to our house, re-read the block party invite, and noticed that they were requesting neighbors to bring paper plates, napkins, and silverware an hour early. This made it simple for me: open up the cabinets, see what I have that is still packaged up, and I will now bring napkins, paper plates and some plasticware. A popular quote is, “look for the helpers, look who is helping.” Don’t overcomplicate things; ask a question or read something real quick, and you can figure out how to Help Out.